Article A look at Pitt's graphic design department - free article

[Chris Peak]

The arms race of college football extends to almost everything a program does off the field. From Clemson’s giant playground slide that drops players into the cafeteria of its $55 million indoor facility to the constantly-changing uniforms at schools like Oregon and Maryland to virtually everything Jim Harbaugh does, programs throughout the country are always working to be bigger and better than the next guy.

All of those efforts are intended to capture the hearts and minds of football prospects, and that competition has found a venue on social media. Twitter’s first usefulness for coaches was as another way to maintain contact with recruits, but the cottage industry of “edits” - creating unique graphics for prospects to use on social media - has grown from eager fans and kids with Photoshop on their iPhones to a full-fledged arm of the recruiting departments in major college football programs.

Now, teams have their own in-house creator of graphics specifically for that purpose, and at Pitt, that’s Zach Lantz.

Here's a closer look at Pitt's director of creative media and how he figures into recruiting.

https://pittsburgh.rivals.com/news/...to-keeping-up-with-college-football-arms-race

 

[gbgpanther]

The arms race of college football extends to almost everything a program does off the field. From Clemson’s giant playground slide that drops players into the cafeteria of its $55 million indoor facility to the constantly-changing uniforms at schools like Oregon and Maryland to virtually everything Jim Harbaugh does, programs throughout the country are always working to be bigger and better than the next guy.

All of those efforts are intended to capture the hearts and minds of football prospects, and that competition has found a venue on social media. Twitter’s first usefulness for coaches was as another way to maintain contact with recruits, but the cottage industry of “edits” - creating unique graphics for prospects to use on social media - has grown from eager fans and kids with Photoshop on their iPhones to a full-fledged arm of the recruiting departments in major college football programs.

Now, teams have their own in-house creator of graphics specifically for that purpose, and at Pitt, that’s Zach Lantz.

Here's a closer look at Pitt's director of creative media and how he figures into recruiting.

https://pittsburgh.rivals.com/news/...to-keeping-up-with-college-football-arms-race

Great stuff

 

[Cathedral Lawn Frisbee]

Nice work Zach!

 

[HailToPitt725]

I have a friend who's a graphic designer for Miami-OH football. It takes a lot of talent to make it in that business, as well as commitment. I had not seen someone who was as good as him if not better until Zach. He's a real asset to the team. Keep up the good work!

 

[CrazyPaco]

If only the overall University could get is freakin' act together.