Indeed. But that’s seen as exploitive to the players, for them to “merely” be getting free tuition, room and board etc. Compared to the coaches it is, and I think that disparity really shed more and more negative light on the situation. In this manner, the coaches kind of cooked their own goose.Truth be told I preferred the tradition school pride etc. over the F you pay me crap now. It's like the NFL without the contracts. At least the NFL has a draft to try to add balance.
Ugly and preposterous for coaches such as Saban to publicly gripe that players are making massive money and switching schools willy-nilly, when they do the exact same thing, and have for decades now. ADs too for that matter. As years went by and the stakes continued rising for the coaches, the (not insignificant in isolation) take that the players were getting in comparison did start to appear exploitive.