The Lakers, beyond name value, aren’t a great franchise especially for a guy trying to make a jump from college. The Buss family isn’t loaded, they don’t have a ton of picks, then you have the LeBron sideshow. When you consider cost of living, he’ll probably be making roughly the same once he signs a new deal.
Anyway, the college game needs personalities/villains. It’s always been a coach-driven game and there’s just not a lot of guys left with the gravitas/personality to be engaging on a national level. Hate him or love him, Hurley is probably the face of college basketball until he decides to go to the NBA or retire.