Interesting evaluations on NIL deals

[Duneaux Harm]

Interesting website ranking the current NIL value for athletes In essence their stock market value. Based on performance plus social media impact. It was surprising to see quite a few females on the list but their deals definitely seemed to be focused on lines that tend to focus towards women.

Addison’s value has dropped but he does have a deal with United Airlines as a spokesperson for direct flights to games.

I did not notice any Pitt players on the list and only Joey Porter jr from across the state, which I am guessing comes from influence from his dad as well,

NIL Valuations

 

[recruitsreadtheseboards]

Yes, here is strictly college football NIL rankings.

https://www.on3.com/nil/rankings/player/college/football/

 

[Sean Miller Fan]

Yes, here is strictly college football NIL rankings.

https://www.on3.com/nil/rankings/player/college/football/

This estimates a player's worth, mostly from social media follows.

As for Addison, his United Airlines deal cant be paying him much. Less than 1% of United Airlines customers ever heard of him. He just did a photoshoot in LA and its just a localized deal. You arent going to see Jordan Addison commercials. I cant imagine he got more than 20K for that.

What I do like about that site is they show you the reported NIL deals. And like 0 of them are from national companies. Its like John's Muffler Service, 2nd Avenue Grill, etc. Local deals that arent worth much. The money is made from the booster pay for play salaries. These little side deals are just pocket change for these guys.

 

[recruitsreadtheseboards]

This estimates a player's worth, mostly from social media follows.

As for Addison, his United Airlines deal cant be paying him much. Less than 1% of United Airlines customers ever heard of him. He just did a photoshoot in LA and its just a localized deal. You arent going to see Jordan Addison commercials. I cant imagine he got more than 20K for that.

What I do like about that site is they show you the reported NIL deals. And like 0 of them are from national companies. Its like John's Muffler Service, 2nd Avenue Grill, etc. Local deals that arent worth much. The money is made from the booster pay for play salaries. These little side deals are just pocket change for these guys.

This! These guys aren't getting "NIL deals". They are being paid to play.

 

[Sean Miller Fan]

This! These guys aren't getting "NIL deals". They are being paid to play.

Besides the pay for play, the other big money is for companies to plug their brand on their Instagram. That goes for anyone. If you have a ton of followers, companies pay you for the plug. That's why LSU gymnast Olivia Dunne is one of the highest paid college athletes. These guys are making next to nothing from Jim's Restaurant.

 

[DruidTM]

This estimates a player's worth, mostly from social media follows.

As for Addison, his United Airlines deal cant be paying him much. Less than 1% of United Airlines customers ever heard of him. He just did a photoshoot in LA and its just a localized deal. You arent going to see Jordan Addison commercials. I cant imagine he got more than 20K for that.

What I do like about that site is they show you the reported NIL deals. And like 0 of them are from national companies. Its like John's Muffler Service, 2nd Avenue Grill, etc. Local deals that arent worth much. The money is made from the booster pay for play salaries. These little side deals are just pocket change for these guys.

That Addison deal looked hilariously random… sitting in a plane with a USC jersey looking frankly unhappy….

 

[DruidTM]

 

[BVGPitt]

Interesting website ranking the current NIL value for athletes In essence their stock market value. Based on performance plus social media impact. It was surprising to see quite a few females on the list but their deals definitely seemed to be focused on lines that tend to focus towards women.

Addison’s value has dropped but he does have a deal with United Airlines as a spokesperson for direct flights to games.

I did not notice any Pitt players on the list and only Joey Porter jr from across the state, which I am guessing comes from influence from his dad as well,

NIL Valuations

Kancey was # 64

 

[Duneaux Harm]

Kancey was # 64

Football only. Not all sports.

 

[Burgh15]

I didn't see Izzy on this list...

I'm actually surprised the ranking doesn't follow social media following. I'd speculate far more people would recognize Sunisa Lee over Jordan Addison.

 

[Duneaux Harm]

I didn't see Izzy on this list...

I'm actually surprised the ranking doesn't follow social media following. I'd speculate far more people would recognize Sunisa Lee over Jordan Addison.

You do know that social media isn’t the only way people know people.

 

[Burgh15]

You do know that social media isn’t the only way people know people.

16 million people watched Lee win the gold medal.

 

[Duneaux Harm]

16 million people watched Lee win the gold medal.

Which isn’t social media. Thanks for proving my point.

 

[Burgh15]

Which isn’t social media. Thanks for proving my point.

When it comes to advertising a product, there's a lot more room for Lee to promote a product than Addison and a big part is the social media advertising.

 

[recruitsreadtheseboards]

Again. Most of the football and basketball players are simply getting paid under the guise of an "NIL" There is no marketing formula involved.

 

[Duneaux Harm]

When it comes to advertising a product, there's a lot more room for Lee to promote a product than Addison and a big part is the social media advertising.

So what.