If I were Pitt I'd announce it at a press conference next week, 2 weeks before the game on a Tuesday or Wednesday after we've had a couple days to analyze the Stillers punt coverage unit's performance.
Normally, most of your bowl ticket sales are in the first few days after so you have the press conference next week when sales slow down. Clips of the presser are on every newscast and radio update. Narduzzi gets fans fired up and urges them to show up ti support this team. Barnes takes questions about the Tier 1 snub and tells Pitt fans we cant change the past but this is a new Pitt and we want to fill the stadium in Annapolis, that the team deserves it and it'll help us get better bowls going forward. Basically, a ticket - selling pep rally for those on the fence.