The window for any athlete is very small but the message could last for a very long time for Nike. Quite honestly, the message of overcoming Cancer and excelling likely has a better stickier connection than watching Lebron James dunk with Nike shoes on his feet. Few people can become Lebron but pretty much all of us has some kind of physical comeback story in our past or you know it will happen in the future.
Feeling sorry for yourself being a little overweight, sprained ankle, sore back? Try overcoming Cancer then scoring an NFL touchdown the following year in your Nikes.
Feeling sorry for yourself being a little overweight, sprained ankle, sore back? Try overcoming Cancer then scoring an NFL touchdown the following year in your Nikes.
