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P5 football revenue figures pre-COVID

HailToPitt725

Head Coach
May 16, 2016
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Here is a PennLive article from last year providing the revenue figures for every P5 football program from the 2019/20 fiscal year, the most recent numbers available that were not impacted by Covid. Keep these in mind when discussing potential expansion candidates as the Big Ten and SEC will be looking for schools that can net them $100M annually. A few notable schools:


- West Virginia had the lowest revenue generated ($19.2M) of all Power 5 schools

- Pitt finished 55th, coming in at $37.9M a year after our first ACC Championship appearance

- The three PAC-12 schools most talked about so far came in at #50 (Stanford, $40.9M), #18 (Oregon, $77.6M) and #13 (Washington, $91.7M)

- Meanwhile, notable ACC schools included North Carolina (#41, $48.7M), Virginia Tech (#38, $50.3M), Miami (#29, $59.5M), Clemson (#24, $63.1M), and Florida State (#19, $71.1M)

- The Big Ten’s latest additions, UCLA and USC, finished 56th ($37.5M) and 33rd ($53.4M)

- Unsurprisingly, Notre Dame came in at 8th with $97.9M
 
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The numbers are what the numbers are. We could do a helluva lot better…and we have since thi article.
Mizzou being so low is a shocker.
 
UCLA and USC jumping is costing the P12 roughly $200 mil per year.

Greed is definitely not good...
 
Here is a PennLive article from last year providing the revenue figures for every P5 football program from the 2019/20 fiscal year, the most recent numbers available that were not impacted by Covid. Keep these in mind when discussing potential expansion candidates as the Big Ten and SEC will be looking for schools that can net them $100M annually. A few notable schools:


- West Virginia had the lowest revenue generated ($19.2M) of all Power 5 schools

- Pitt finished 55th, coming in at $37.9M a year after our first ACC Championship appearance

- The three PAC-12 schools most talked about so far came in at #50 (Stanford, $40.9M), #18 (Oregon, $77.6M) and #13 (Washington, $91.7M)

- Meanwhile, notable ACC schools included North Carolina (#41, $48.7M), Virginia Tech (#38, $50.3M), Miami (#29, $59.5M), Clemson (#24, $63.1M), and Florida State (#19, $71.1M)

- The Big Ten’s latest additions, UCLA and USC, finished 56th ($37.5M) and 33rd ($53.4M)

- Unsurprisingly, Notre Dame came in at 8th with $97.9M
Take these numbers with the biggest grain of salt that you can imagine, these will not be the books the conferences are looking at for consideration. This article is using EADA reporting and makes a bunch of claims that the article itself does not follow. It claims that the figures
do not include the massive annual payouts from conferences’ broadcast contracts
but the very first school that I looked at, Washington, absolutely includes their conference distribution from media and bowl revenue in their total.

Pitt is notorious for how much they hide and manipulate their numbers on these reports and any public reporting. They minimize football and basketball revenue and reallocate revenue into non-revenue sports to precisely match their expenses (which is how baseball, wrestling, track, and all of the women's sports are shown to be budget neutral). Then Pitt takes all of the other streams of revenue and lumps them into a "not allocated by sport" pool that is usually $40+ million. Pitt also doesn't report a lot of sports-related revenue as athletic department revenue, whereas other schools will to boost their figures.

Pitt's 2019 revenue was $99.8 million
Washington was $133 million ($25million in football ticket sales)
WVU was $92.8million
UCLA was $119million
USC was $127.8million
FSU was $155.7million
VT was $98.9million
Miami was $115million
UNV was $107.8million
 
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