I know few idealists want to believe it but this would be yet another advantage, and one of those intangible priceless and invaluable ones, that Pitt would get from committing deeply to winning football and basketball. This particular situation may not be relevant but we can all agree that the hostility Pitt receives to buy land, construct facilities, etc is outrageous, considering the massive good that the university does. Pitt would never have struggles getting land (or zoning, or municipal cooperation or neighborhood obstacles, seed funding, etc) if it's teams were big winners. The Steelers and Penguins prove this daily. The expense they lay out to be winners are far outweighed by the advantages they get back ... profits of course, but also the obstacles to doing new business. Politicians fall over themselves to do them favors. It would be true for Pitt too, because Everyone Loves A Winner.
Wring your hands in progressive rage, call that a black eye of society, or whatever you want, but it's reality. Pitt sorely shortchanges itself by giving only half assed commitment to winning sports.