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Pitt announces partnership for facilities master plan - long but important

Chris Peak

Lair Hall of Famer
Staff
Jun 19, 2004
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This is a long and rather dry press release, but it's important for Pitt athletics and worth reading. A big first step.

PITTSBURGH - The University of Pittsburgh has partnered with Populous, an international design firm specializing in sports architecture, to devise a comprehensive athletics facilities master plan to address both the short-term and long-tern needs of the athletic department administrative units and varsity programs.

“While undergoing our internal strategic planning it became quite clear that our facilities and infrastructure are a paramount resource in fulfilling our vision to inspire pride and build champions – in academics, in athletics and in life,” said athletic director Scott Barnes. “Populous is an industry leader and the ideal choice to partner with as we look to provide the best possible accommodations and atmosphere for our student-athletes, staff and fans. We are extremely excited about the direction we are heading as a department and university.”

Populous has generated collegiate master plans for a wide range of institutions including Alabama, Arizona State, Georgia, Indiana, Kansas, Northwestern, Ohio State, Virginia and Washington. In addition to its focus in the world of collegiate athletics, the firm has designed more than 2,000 sports venues around the globe including the main stadium for the 2012 Olympic Games in London; Yankee Stadium; Heinz Field; CONSOL Energy Center and numerous facility master plans.

The Pitt athletics master planning process will begin immediately and will span approximately nine months. Key project phases will include in-person discovery sessions with athletic department staff, coaches and student-athletes; facility and needs assessments; and content development. Among the key priorities within the plan is the potential construction of an athletics-specific student services building that will include office space, an academic support center and a full-service student-athlete training table facility.

Populous will work in concert with Nashville-based graphic design company Advent as the University of Pittsburgh continues its three-phased transition back to the Pitt script logo. New facility branding efforts are currently underway for the 2016-17 season.

The planning process comes on the heels of several projects already nearing completion, including a contracted feasibility study for the potential construction of outdoor track and tennis facilities; renovation of the locker room facility in Trees Pool and the construction of a new team room adjacent to the pool deck; renovations to the entrance of the football facility at the UPMC South Side Complex as well as renovations to the hydrotherapy area; and renovations to the Petersen Events Center, including a new basketball floor, new LED ribbon displays and revamped entrance to the practice facility.

"Addressing our facility needs is a key component in developing a roadmap for the future of Pitt Athletics,” added Barnes. “Enhancing and improving our facilities will enable our student-athletes, coaches, staff and outside constituents to continue to take great pride in being a part of the University of Pittsburgh family."

"Effective athletic master planning can have a positive impact on the recruiting of student-athletes, a fan's gameday experiences and everything in between," said Jeff Funovits, the principal campus planner with Populous. "As a Pittsburgh native, I'm very excited to be working with the university on this project that will support the near and long-term success of the Panthers' athletic programs."

About Populous
Populous was founded in 1983 on the premise of vision and innovation and has since grown into the world's leading design firm dedicated exclusively to creating sports facilities that could help shape lasting memories for players, fans and communities. The firm has completed more than 2,000 projects around the globe, worked with nearly every major professional sports team in North America and completed work on more than 130 colleges and universities. Populous has designed some of the most recognizable sports facilities in the world – all of which, in some way, have defined the experience of modern sport. Its portfolio includes such icons as Camden Yards in Baltimore; Yankee Stadium in New York; the 2012 London Summer Olympic Games main stadium; Nanjing Sports Park in China; ANZ Stadium in Australia; Phoenix Convention Center in Arizona; the University of Minnesota football stadium and event planning for the Super Bowl and Major League Baseball All Star Game.

With an eye to the future, Populous continues to look at ways technology can change sport; how social media can change fan interactions and how brands are interwoven along the way. An unrivaled knowledge, both technical and visionary, is once again helping set the stage for the next generation of fans.

Today, Populous is recognized as the nation’s leading architectural firm in the planning, design and renovation of collegiate athletic facilities. Its team of planners, landscape architects, programmers and architects work with clients to create places that provide memorable collegiate experiences. These facilities, integrated within the campus’ open space, have become important components in a university’s livelihood. A competitive athletic program enhances a university’s image, while providing additional revenues to strengthen the academic experience.
 
Building a on campus Fb facility costing hundreds of millions of dollars to play 6 games a year seems awfully extravagant .
 
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If they designed HF, why aren't they bankrupt?

I was thinking the same thing. LOL! Heinz Field....what a piece of crap! I don't want them anywhere near anything Pitt needs. Yet another Barnes blunder.
 
Building a on campus Fb facility costing hundreds of millions of dollars to play 6 games a year seems awfully extravagant .

7 football games
WPIAL/City League games every Thursday, Friday, Saturday (when Pitt is off)
Possible MLS and Major League Lacrosse franchises
Green (well turf) space for students to use for pickup football, frisbee, laying out, etc
Concerts

I could go on all day.
 
7 football games
WPIAL/City League games every Thursday, Friday, Saturday (when Pitt is off)
Possible MLS and Major League Lacrosse franchises
Green (well turf) space for students to use for pickup football, frisbee, laying out, etc
Concerts

I could go on all day.
When you hear how under funded Pitt athletics is playing frisbee ,tanning , high school Fb games etc won't pay the bills. Would it be nice absolutely.
 
When you hear how under funded Pitt athletics is playing frisbee ,tanning , high school Fb games etc won't pay the bills. Would it be nice absolutely.

The goal of a stadium is not to help pay the bills or even generate more revenue than what we do at Heinz. Its a rallying point for students and alums, a jewel to be proud of. A reason for alums to visit Oakland. A reason for students to stay past the 3rd Quarter. It also will provide a better Gameday atmosphere than HF which should yield better recruiting, which means better teams, more ticket sales, more donations, etc.

Nobody is saying that a new stadium is going to be this outstanding revenue generator. It is unwise to look at a decision to build as to whether we will make X amount of more dollars there. Its not just about that. Its more of a campus pride thing. Its about waking up and waking uo, getting drunk in your dorm room and walking 5 minutes to a Pitt game.
 
The goal of a stadium is not to help pay the bills or even generate more revenue than what we do at Heinz. Its a rallying point for students and alums, a jewel to be proud of. A reason for alums to visit Oakland. A reason for students to stay past the 3rd Quarter. It also will provide a better Gameday atmosphere than HF which should yield better recruiting, which means better teams, more ticket sales, more donations, etc.

Nobody is saying that a new stadium is going to be this outstanding revenue generator. It is unwise to look at a decision to build as to whether we will make X amount of more dollars there. Its not just about that. Its more of a campus pride thing. Its about waking up and waking uo, getting drunk in your dorm room and walking 5 minutes to a Pitt game.
Well, half a billion to let drunks walk to games is a great reason. Fortunately, the Chancellor knows better.
 
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Well, half a billion to let drunks walk to games is a great reason. Fortunately, the Chancellor knows better.

Pitt has multiple financial disadvantages, particularly national lows in gate revenue, lows in booster giving, small athletic endowments, and higher tuition than most major athletic schools.

Pitt has three significant financial advantages compared to most other P5 schools: a small number of varsity sports that it supports, little long-term debt, and no burden of a football stadium to operate, maintain, and constantly rennovate.

Taking on $100s of millions in debt for a stadium, if it were even physically feasible, would only exacerbate the disadvantages. Pitt would be much better off putting a couple hundred million into athletic scholarship and staff endowments even though it would be highly unusual to endow itself...but in the long run it would probably pay off. Set aside $5 million of ACC money per year, over the next 20 years, to use as 1:1 matching funds for donors in order to build a $200 million endowed war chest that would result in ~$10 million in extra annual "revenue" per year (that would adjust upward for inflation).
 
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I believe Pitt is going to start building, but I don't believe they're going to build a stadium. Barnes has stressed the low debt that Pitt has in relation to the other members of the ACC - and anyone with eyeballs that's visited the olympic sports facilities for any reason can see that they're still woefully behind the competition in the upper half of the conference.
 
Pitt has multiple financial disadvantages, particularly national lows in gate revenue, lows in booster giving, small athletic endowments, and higher tuition than most major athletic schools.

Pitt has three significant financial advantages compared to most other P5 schools: a small number of varsity sports that it supports, little long-term debt, and no burden of a football stadium to operate, maintain, and constantly rennovate.

Taking on $100s of millions in debt for a stadium, if it were even physically feasible, would only exacerbate the disadvantages. Pitt would be much better off putting a couple hundred million into athletic scholarship and staff endowments even though it would be highly unusual to endow itself...but in the long run it would probably pay off. Set aside $5 million of ACC money per year, over the next 20 years, to use as 1:1 matching funds for donors in order to build a $200 million endowed war chest that would result in ~$10 million in extra annual "revenue" per year (that would adjust upward for inflation).
I was thinking the same thing. LOL! Heinz Field....what a piece of crap! I don't want them anywhere near anything Pitt needs. Yet another Barnes blunder.
HOK was given a Hyundai Budget. It really seems nice when you get in but at the end of the day it's a Hyundai. They make fine cars that are reliable and get you from point A to B in comfort but at some point. It's just a Hyundai that starts to lose it's initial luster. I loved Heinz when I first walked in but you start to see and feel the shortcuts.

No offense to Hyundai owners but HOK was given a budget and that's also why many people drive Hyundai.
 
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HOK was given a Hyundai Budget. It really seems nice when you get in but at the end of the day it's a Hyundai. They make fine cars that are reliable and get you from point A to B in comfort but at some point. It's just a Hyundai that starts to lose it's initial luster. I loved Heinz when I first walked in but you start to see and feel the shortcuts.

No offense to Hyundai owners but HOK was given a budget and that's also why many people drive Hyundai.

Heinz and LFF in Philly were built right around the same time. Heinz cost roughly $250 million. LFF cost $500 million. That said, I wouldn't say LFF is twice as nice but its a better looking stadium aesthetically and has a little more charm than Heinz. Pgh got a discount on HF and it shows. From an new NFL Stadium perspective, it has to be the worst.
 
Google best NFL stadiums and Heinz is somewhere between competitive and top end when people rank them. Never quite understood the disconnect with Pitt except that it looks bad half full. I mean it really does.

But that isn't the stadiums fault

But seriously....surf around a little. People....including those from out of town that rate them....generally think it's in the upper tier.

If that was sitting in south Oakland and we filled it you all would love it
 
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I was critical of Heinz after it opened, because compared to PNC Park, it is hideous. I have changed my mind over the years, in part because of some of the changes they've made.

I think it is just one of those things that sheltered yinzers can't understand, because they haven't seen that many other facilities. Heinz is fine, but not great, and probably not befitting an organization as successful as the Steelers.

The only reason Pitt fans whine is because it isn't in Oakland and the seats are bright yellow (and empty).
 
I was critical of Heinz after it opened, because compared to PNC Park, it is hideous. I have changed my mind over the years, in part because of some of the changes they've made.

I think it is just one of those things that sheltered yinzers can't understand, because they haven't seen that many other facilities. Heinz is fine, but not great, and probably not befitting an organization as successful as the Steelers.

The only reason Pitt fans whine is because it isn't in Oakland and the seats are bright yellow (and empty).

I have been to several other NFL stadiums. Heinz is ok but the big problem is access/getting in and out. There aren't enough gates. I went to San Diego twice and they have escalators that take you to the top level directly from the outside and that place is relatively ancient. Every other stadium I've been to was much easier to get in and out of as well.
 
The goal of a stadium is not to help pay the bills or even generate more revenue than what we do at Heinz. Its a rallying point for students and alums, a jewel to be proud of. A reason for alums to visit Oakland. A reason for students to stay past the 3rd Quarter. It also will provide a better Gameday atmosphere than HF which should yield better recruiting, which means better teams, more ticket sales, more donations, etc.

Nobody is saying that a new stadium is going to be this outstanding revenue generator. It is unwise to look at a decision to build as to whether we will make X amount of more dollars there. Its not just about that. Its more of a campus pride thing. Its about waking up and waking uo, getting drunk in your dorm room and walking 5 minutes to a Pitt game.

None of which is worth hundreds of millions.
 
Will these plans include a thirty foot statue of Dixon on top of the Petersen Events Center?
No. However the image of an enraged Dixon will be superimposed on the Cathedral after every Pitt victory. The question before Barnes is whether to go with the younger Dixon or the older slicked back one. The world hasn't faced a decision this important since it was forced to decide between leather jacket young Elvis or Slovenly broad lapel Vegas style Elvis for the postage stamp.
Oh, the inhumanity of it all.
 
Nobody is saying that a new stadium is going to be this outstanding revenue generator. It is unwise to look at a decision to build as to whether we will make X amount of more dollars there. Its not just about that. Its more of a campus pride thing. Its about waking up and waking up, getting drunk in your dorm room and walking 5 minutes to a Pitt game.
Nailed It!!!!

That's worth 500 Very very large you can bet that...
If I could do it over my kids would go to that place
and I'd gladly pay large to do it....
 
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