People have been and continue to be pushed out of tailgating due to the removal of parking. This is being offered as one option to try to give them new alternatives. And yes Pitt hopefully should get a decent cut of whatever sales come from it. But that's likely gravy, with the real intent of trying to salvage some holders who might stop coming if they can't tailgate any longer (but aren't bothered by the actual loss of surface parking itself, which this or nothing else can salvage).I think you correct except for PITT should get some kind of cut from this service. If it wasnt for PITT football games the service company wouldnt have this business opportunity. If I was PITT I'd be looking for a % of the revenues. Not sure who they would have to negociate with the city?, and this service company?.But PITT is PITT and they might not think that way!
This could impact PITT attendance and revenues if fans get pushed out of the existing tailgate space in parking lots, move to this service, dont like it, and stay home instead of attending games.
On the other hand it could have a positive impact on attendance.
Either way PITT is in the middle of this one and better stay on top of it!
It won't drive current people from their regular tailgating, because that's already either been done or soon will be, other than the exclusive Gold 1 folks.
It will be more interesting to me if tailgating dearth will jade Steeler diehards more than ours (who are already jaded). And how will it affect Luke Bryan concert and Kenny Chesney concerts, for which the great majority care ONLY about the tailgate.