Question about pitt advertising and marketing in western pa

[ratking17]

So I live in south central pa right in the heart of nitter territory. Today shopping, my wife got a coffee from McDonald's. No McDonald's logo at all. The entire cup was we are psu and nitter logos. My local dunkin is the same way but they at least have dunkin on their cups along with psu. My wife knows by now not to buy the various chips and pretzels that have psu logos on them when we grocery shop.

So my question is does pitt do this in western pa and if not, why don't they. Seems like good marketing strategy.

 

[BurghGuy68]

So I live in south central pa right in the heart of nitter territory. Today shopping, my wife got a coffee from McDonald's. No McDonald's logo at all. The entire cup was we are psu and nitter logos. My local dunkin is the same way but they at least have dunkin on their cups along with psu. My wife knows by now not to buy the various chips and pretzels that have psu logos on them when we grocery shop.

So my question is does pitt do this in western pa and if not, why don't they. Seems like good marketing strategy.

You're in the heart of Nitter country.

We have Pitt, PSU, WVU and even ND fans in Pittsburgh. But the biggest marketing segment is non college sports fans. They're more Steelers and Pirates fans even if not sports fans.

Apples and oranges regarding markets.

 

[ratking17]

You're in the heart of Nitter country.

We have Pitt, PSU, WVU and even ND fans in Pittsburgh. But the biggest marketing segment is non college sports fans. They're more Steelers and Pirates fans even if not sports fans.

Apples and oranges regarding markets.

But here we have eagles steelers ravens and commanders stuff as well.

 

[BurghGuy68]

But here we have eagles steelers ravens and commanders stuff as well.

You're in rural central PA. That's in the heart of PSU country where they dominate.

 

[ratking17]

You're in rural central PA. That's in the heart of PSU country where they dominate.

We are closer to Baltimore, philly, and dc than we are to state college.

 

[BurghGuy68]

We are closer to Baltimore, philly, and dc than we are to state college.

Every rest stop on the Turnpike between Pgh and Philly is littered with people with PSU gear on. They dominate rural PA.

 

[TheWerewolfFromTwilight]

It would be great if a lack of Pitt logos on pretzels ended up being the reason WPIAL 4-stars treat us like a leper colony. At least it's an easy fix!

It does feel like being a Pitt sports fan around here is like being in the BDSM community, though. I see very little pride/advertising from local establishments.

 

[HailtoPitt]

The company has to also want to put the team name on their product. Pitt can barely fill 3/4 of its stadium and has one really good season every 40 years. Why would a Starbucks want Pitt on their cups?

 

[Sean Miller Fan]

Ohio Burger Kings give away Buckeye BK crowns

 

[cbpitt2]

The company has to also want to put the team name on their product. Pitt can barely fill 3/4 of its stadium and has one really good season every 40 years. Why would a Starbucks want Pitt on their cups?

Sadly, this is true.

 

[Joe the Panther Fan]

The local Giant Eagle has a display with Pitt and Pepsi logos plastered all over it, I assume because Pepsi owns Starry, which sponsors both Pitt football and basketball.

 

[USN_Panther]

So I live in south central pa right in the heart of nitter territory.

What town? I grew up in Waynesboro.

 

[ratking17]

What town? I grew up in Waynesboro.

York county...not far from ya

 

[CrazyPaco]

So I live in south central pa right in the heart of nitter territory. Today shopping, my wife got a coffee from McDonald's. No McDonald's logo at all. The entire cup was we are psu and nitter logos. My local dunkin is the same way but they at least have dunkin on their cups along with psu. My wife knows by now not to buy the various chips and pretzels that have psu logos on them when we grocery shop.

So my question is does pitt do this in western pa and if not, why don't they. Seems like good marketing strategy.

I would have sent the coffee back.

 

[JD1976]

The lack of understanding of how these types of deals (i.e. PSU logos on Dunkin cups) is astounding. This isn’t Penn State “advertising” with Dunkin, it’s Dunkin paying for the right to market itself as an “Official Sponsor of Penn State Athletics”.

 

[Sean Miller Fan]

The company has to also want to put the team name on their product. Pitt can barely fill 3/4 of its stadium and has one really good season every 40 years. Why would a Starbucks want Pitt on their cups?

The price?

McDonald's having a "Pitt meal" or Starbucks being the official coffee house of Pitt would be very cheap. What benefit would those companies get? I mean there are such a thing as Pitt fans. You get what you pay for. The price to market to Pitt fans is cheap. So why not?

 

[HailtoPitt]

The price?

McDonald's having a "Pitt meal" or Starbucks being the official coffee house of Pitt would be very cheap. What benefit would those companies get? I mean there are such a thing as Pitt fans. You get what you pay for. The price to market to Pitt fans is cheap. So why not?

Probably because Pitt fans are outnumbered in Pittsburgh. That isn't true in many other college football cities/towns.

 

[Sean Miller Fan]

Probably because Pitt fans are outnumbered in Pittsburgh. That isn't true in many other college football cities/towns.

They aren't. The NYTimes study which used Facebook "likes" data showed Allegheny is like 60% Pitt, 30% PSU, 5% ND, 3% OSU. Something like that. OSU had more than WVU but that counts bandwagon fans and not just alums.