Their TV contract is with beIN sport. Inotherwords, nobody watches La Liga in the USA. It sounds like this game in the USA will be part of a new TV deal whenever that contract is up or can be renegotiated.
The first game in the US is supposed to be played some time THIS SEASON. That was what the announcement was all about. One game this year and every year for the next 15 seasons.
And yeah, the people who run La Liga now realize that taking more money from BeIn rather than less money from ESPN or Fox in their last contract was not really a smart long term decision. The question is, when their current deal ends if BeIn again makes the largest bid will they turn down the extra money in order to attempt to get more people in the US interested? Because they didn't do that the last time when given the exact same choice.
The other problem that they are going to run into is who is going to be bidding on the rights when they do come up? NBC has the Premier League in most of the Saturday and Sunday time slots. Fox has rights to the Bundesliga and shows their games on most Saturdays and Sundays during the season. ESPN just signed a deal with Serie A to show their games, and many of those games will be relegated to ESPN+ because, obviously, ESPN already has a lot of sports inventory on Saturdays from the beginning of the college football season until the end of the college basketball regular season. That just happens to coincide pretty well with the soccer season. I wonder who is going to be willing to throw big money at La Liga when their most likely and theoretically best potential television partners already have full dance cards?