None of this is particularly surprising, but interesting nonetheless to confirm the general assumptions around NIL.
1. Men's sports vastly outearn women's.
2. Football and MBB are where most $$ go.
3. Very few large scale deals, but those ironically seems to be more equal opportunity, as Olympic athletes can now cash in.
4. Data is at best some level of opaque even in the places where reporting is required by state law.
5. Football NIL outlays over 3 years at Texas were ~$21MM and ~$8.7MM at LSU. Would not be shocked if the actual numbers for both teams were close to double the Texas number between players not reporting NIL deals and/or the old school bag men.
6. Still a very murky world with few rules.
7. Yet again underscores the need for the athletes to be school employees with contracts generally public knowledge.
