Posting this here since the executive kook from TOS is pretending he heard it via inside information:
The Pitt News: The University has recently incorporated the “Pitt script” more, as well as the new black basketball uniforms. Is this part of some effort to rebrand the University?
Randy Juhl: With “Pitt script”, it’s something that’s been around, but de-emphasized when we went to “block Pitt.” We’ll see more of that kind of branding with football come next fall, expansion of the brand to mark return to the good old days. The script will be prominent next year as well.
http://www.pittnews.com/sports/article_42584bf6-bd6b-11e4-917f-377b2371a896.html
The Pitt News: The University has recently incorporated the “Pitt script” more, as well as the new black basketball uniforms. Is this part of some effort to rebrand the University?
Randy Juhl: With “Pitt script”, it’s something that’s been around, but de-emphasized when we went to “block Pitt.” We’ll see more of that kind of branding with football come next fall, expansion of the brand to mark return to the good old days. The script will be prominent next year as well.
http://www.pittnews.com/sports/article_42584bf6-bd6b-11e4-917f-377b2371a896.html