Virginia and UNC are no counter to UT and OU. There really isn't an equivalent counter in the ACC unless they go after Clemson. FSU historically, but they are an absolute mess right now. They'd need to look at four in my opinion: UVA, UNC, Clemson, and GT or FSU. I don't think they can get them with the GOR and exit fee for another decade. A lot of politics involved there too with VT, NCSU, Duke, and Wake. Also, it is completely unknown what college sports will look like in a decade.
ND really is the only individual entity that could increase B10 money in a significant way and their not getting them.
Unless, they look west ....there is a lot of dissatisfaction in the Pac whose media contract also ends in 2023-24. USC, UCLA, Washington, and Oregon? The B10 and Pac almost entered a scheduling arrangement before it fell apart and the B10 invited UMD and RU. Big Ten Championship game is played in the Rose Bowl every year (moved to early Dec to free up the Rose for the playoffs). Wild speculation, but that may make more sense than looking east, at least in terms of football. The rest of the B18 sports schedules would be a mess though. Also assumes division play will be eliminated.
If there is a counter for the ACC, perhaps it needs to think bi-coastal conference. Logistically, just a nightmare though.
Then again, they may do nothing for anyone to do because there is nothing realistic to counter UT and OU.
The curious thing is there are no automatic bids in the CFP though, but the 6 highest ranked conference champs. That means that the UT and OU are pretty confident the SEC getting a majority of the 6 at-large bids. It also means that the B12 will survive in a form with a greatly reduce media contract; they will likely backfill with the American. Cincy and UCF fans should be excited.