This guy runs a Maryland site and broke the Md to Big Ten story so it could be something or not. It would seem to make some sense. Get USC and UCLA, put pressure on ND. Then get them and add 1 more???
The good news if this is true is that it would mean the Big Ten and SEC added 5 teams who are not Clemson, FSU, Miami, or UNC, all of whom are major brands so maybe there is something to the grant of rights.