First of all, Franklin is not going to A&M. But say if he did. Here is the difference between the Pennsylvania State University and the University of Pittsburgh. At least where football is concerned.
Pitt dabbles in football and revels in our history of having some of the finest players in the sports history walk our hallowed halls. That's pretty much good enough. Penn State is identified with and by their football program. It is the heartbeat of central PA.
If Pat Narduzzi would leave tomorrow, most like Pitt's next coach would be some hot coordinator, or even because of frustration a "Pittsburgh" guy. That's pretty much the list.
If James Franklin would leave tomorrow, PSU is not looking at the Coordinator Du Jour. And despite some internal Paterno sycophants, they will not be looking for a PSU guy. They will go out and hire a Justin Fuentes. Because they can.
That is why I cringe and laugh when I see Pitt fans blast PSU as not being a major football program. Yes they are. Money and support talks. They are a power broker.