A Winning Formula

[HOF Coach]

Ohio State's NIL budget for football in 2024 was around $20 million. This money came from brand affiliates and collectives.

Explanation

• The money was used to build the 2024 roster by recruiting new players and enticing current players to stay
  
  
• The money came from collectives and brand affiliates
  
  
• The money was used to keep top draft-eligible players from going to the NFL