This is NOT to say whether Pitt should or shouldn't sell beer, but here's an article on Texas AD Steve Patterson. Basically, he is a guy obsessed with the bottom line who hasn't made too many friends in his brief time there. So, I wouldn't necessarily take Texas doing this as a harbinger of things to come. I wouldn't mind beer at Pitt, but Texas now isn't necessarily what Texas used to be in terms of just generating a gross amount of revenue based off of bandwagon fans and alumni -- they're trying to squeeze every ounce of money out of their athletics that they can. I'm not sure Pitt would do that. Wouldn't mind if they did, though, that's for sure.