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Article Alliance 412 launches to facilitate NIL opportunities for Pitt student-athletes

Chris Peak

Lair Hall of Famer
Staff
Jun 19, 2004
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As the era of Name, Image and Likeness opportunities moves toward its one-year anniversary, a group of Pitt supporters has mobilized to help the Panthers capitalize.

Founded by Pitt grad Chris Bickell, who donated $20 million to the Panthers’ football program last year, Alliance 412 was launched this spring to facilitate NIL opportunities for Pitt student-athletes across all sports.

 
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