I have no opinion whether way about if they should or not. I have Club seats, so I have the option to buy.
I do have the opinion it will have no affect on attendance... Which is based on common sense as nobody refrain from attending Pitt football games due to the lack of beer being sold. Nobody.
May be right, may not be. Pitt is clearly looking at that. If I had to guess, I'd say attendance wouldn't significantly be affected by alcohol sales alone.
But attendance can remain unaffected while profit increases.
Will expanded beer sales result in more money for Pitt Athletics? That's the question that matters. I don't have the answer but you've indignantly claimed for years it wouldn't.