agree, they don't care because the game is an event unlike old people in Pittsburgh who consider it something to do for 3 hours between their kids soccer games and Saturday evening television.. Hence the priority to have easy access to/from games..
I think another big factor in da burgh: Yinzers sit in frustrating traffic Monday through Friday, whether it's 28 or any of the parkways, and have grown to loathe it. The thought of them having to sit in it on THEIR day off is downright frightful. If there is a single orange barrel on their route, you should ecstatic that they even showed.
In the SEC: it's a nice leisurely drive in the 50 mile vicinity for 359 days the rest of the year.