The future is NFL games as "experiences". Jerry Jones was ahead of the curve as usual.
Not sure about the Pitt STHs, but I know as a Steelers STH I was surveyed about a number of potential new club options for Acrisure. Clearly the Rooneys are figuring out the details of the renovation. Anyway, they were all different layouts and such and included stuff like live music, windows so you can see the players file out of the locker room, all you eat-type packages, etc. I dunno what the winner will be, but clearly more club seating is coming to Acrisure, and maybe multiple new clubs.
It's not something most folks would choose to do every week. I can afford it -- I just don't think it's worth the quoted price. But I can see a future where it's less about the weekly crowd and more about chasing 'whales' coming into town ready to drop a couple grand at the stadium for a "Steelers Experience". So I expect a new Browns stadium won't just have a dome, but will be chock-full of club seats and entertainment venues and such.
Yeah, there's no doubt they're focusing on amenities. Probably a little less so in Pittsburgh and Cleveland than some other places, but amenities nonetheless. Can't remember which one, but I believe the is even some variation of Top Golf in one of the stadiums. Doesn't Dallas "seat" like 80k but sell over 100k for people who just want to be in the stadium? I doubt they all have a direct standing room only view of the field.
I do think you're right about no longer chasing the peasant dollars as much. The music industry, with its dynamic pricing, is kind of similar. They stopped focusing on sellouts and started focusing on maximizing profits.