I would not pay a Pitt Dime nor Sponsor anything on Radio, TV, or Cable. I would set up the Pitt University Network Streaming that includes Academics & Sports and promote that with Pitt Commercial Sponsors and protect Pitt Content and make Commercial Entities pay for it!
They don't cover Pitt now, so don't ignore them, just compete with them, and make them pay! It is going to be done sooner or later! ESPN laughed at Big Ten Network, Fox joined them, ESPN not laughing anymore!
Right now anyone can learn more about Pitt Sports on the Lair more than anywhere and the Old Newspapers, Radio, and even TV Commentators are getting much off the Lair and then use it in their columns, broadcasting, and media as if they created it?
Chris Peak One Hour Podcasts, Pitt Blogger Websites, Pitt Premium & Free Boards inform way better on Pitt Sports and are the places to share and learn and Rivals itself has some of the longest Loggers putting time on the Internet than anywhere!
All can post, discuss, argue, and link information that teach, share, and learn together better than any current media anywhere. There are newer ways to listen, learn, and dream in streaming not someone's else Media Kook Up Baloney.
They don't get it, Pitt no longer needs them, they need Pitt! They just don't know it yet, the dummies are the last to know.
UPMC is on a brink of a Monumental Change that will be bigger than USS Steel-ALCOA-Gulf Oil once were if combined. Why President Obama is coming here and it is by selective innovation invitation with random lottery participation by a few others.
CBS & KDKA Radio won't be the only game in town over time, in time PITT-UPMC-CMU will own them.