PhPanther - Having worked in the Toy Indus try for over 35 years - I can say with certainly that you don't know what the hell you are talking about.
#1 Try and project the fickled buying demands of your average 2 to 8 year old. You have no idea what a huge and complicated task this is.
#2 This being an election year - huge amounts of early TV that would give toy companies early reads on the there products were eaten up by political commericals both local and national.
#3 Most toys are produced overseas - in China. It can takes 30 to 60 days for finished goods to arrive at the China docks - from the intial order date. Add to that 21 to 28 days on the water - plus another 10 to 14 days from the US ports to the distribution centers to the stores. That means 3 to 4 months to get inventory from the factory to the store shelves.. This does not include labor slow downs at the docks or with customs.
#4 Chinese New Year is a holiday that factory workers leave the factory and return home to celebrate the holidays with their families. From the day they leave to the day they get back can be as much as a month. it can take as much as a week for the factory to get back up and running. There is 30 to 40 days down time.
#5 There are also shortages of electronic chips, certain materials and workers that cause additional delays.
#6 And there is always to random electric power outages - created by the government which cuts off electric to factories so events like the World University Games can function.
#7 Add to all this a poor infrastructure, typoons and other natural disasters.
#8 As much as 50 to 60% of toy retail sales take place the last 60 days of the year. Retailers must weigh carefully the incremental costs of potential carryover of product against possible retail sales.
While I understand that all industries face their own unique challanges - creating, developing, producing and selling toys is not as simple as you believe.