Why not have a large illuminated logo suspend above the 50 at the same height that The Cowboys have scoreboard in Jerry Dome. I'm not suggesting $25 mill but I am suggesting a version of the board at the basketball arena with the Pitt Logo and statistics on sides along with advertising. The best part of this would be high definition cameras that people in stadium see for replays.
Again, I'm not suggesting what the Dallas Cowboys have but am suggesting a version that shows Pitt prominitely from many camera angles to brand Pitt. It could actually be a home field advantage using it to fire up crowd on defensive 3rd downs as it would get brighter and flash.
One could make and argument the camera angles could be fantastic. Sell the naming rights for each game Skycam provided by DirecTV, Vizio, Google, Apple etc...
Watching basketball highlights always have that logo in the video package.
The best part is that a light will shine Pitt onto the field much like if you go to a Mall, the brand of a store is shown on the ground to get your attention. Now there is a logo on the ground and in he air and no paint is required.
Again, I'm not suggesting what the Dallas Cowboys have but am suggesting a version that shows Pitt prominitely from many camera angles to brand Pitt. It could actually be a home field advantage using it to fire up crowd on defensive 3rd downs as it would get brighter and flash.
One could make and argument the camera angles could be fantastic. Sell the naming rights for each game Skycam provided by DirecTV, Vizio, Google, Apple etc...
Watching basketball highlights always have that logo in the video package.
The best part is that a light will shine Pitt onto the field much like if you go to a Mall, the brand of a store is shown on the ground to get your attention. Now there is a logo on the ground and in he air and no paint is required.