This is not a uniform question but if we choose not to go with NIKE, is there any downside whatsoever with taking more money from Under Armour? We should not kid ourselves thinking we are getting a similar deal as Ohio State or Notre Dame. We actually have half the sports to clothe but Football drives 70% of a shoe contract with Basketball the other 30%.
I will tell you that I feel Adidas is a negative. Many think of them as old school but I just don't see those shoes on many 18 year olds. NIKE is by far the Global shoe leader but Under Armour has a lot of pull with kids.
Kevin Plank the CEO of Under Armour is a U Maryland Grad and Mark Parker, the CEO of Nike is a Penn State Graduate. Mark Parker couldn't care less about Maryland but he went to school seeing Pitt as a Rival. It would actually be smart to sign Pitt with a bad deal if you are in fact a fan of Penn State. Maryland hates Penn State and views them as the Rival they need to have. Pitt is the enemy of the enemy, so to speak and it actually makes a lot of sense to enrich Pitt as we just don't compete with Maryland for a lot of athletes.
Maybe I'm overthinking this but CEOs actually look at these mega deals ( in our minds ) and this might just be a small thorn in their side. The Pitt deal is a minute value of importance for NIKE but the money is more meaningful for Under Armour as their balance sheet is tighter.
I hope we can use any leverage we have. I personally like Nike but I would gladly take more money from UA. The Steelers might add some extra leverage if that allows NIke to throw that logo all around Heinz and the Practice facility.
I will tell you that I feel Adidas is a negative. Many think of them as old school but I just don't see those shoes on many 18 year olds. NIKE is by far the Global shoe leader but Under Armour has a lot of pull with kids.
Kevin Plank the CEO of Under Armour is a U Maryland Grad and Mark Parker, the CEO of Nike is a Penn State Graduate. Mark Parker couldn't care less about Maryland but he went to school seeing Pitt as a Rival. It would actually be smart to sign Pitt with a bad deal if you are in fact a fan of Penn State. Maryland hates Penn State and views them as the Rival they need to have. Pitt is the enemy of the enemy, so to speak and it actually makes a lot of sense to enrich Pitt as we just don't compete with Maryland for a lot of athletes.
Maybe I'm overthinking this but CEOs actually look at these mega deals ( in our minds ) and this might just be a small thorn in their side. The Pitt deal is a minute value of importance for NIKE but the money is more meaningful for Under Armour as their balance sheet is tighter.
I hope we can use any leverage we have. I personally like Nike but I would gladly take more money from UA. The Steelers might add some extra leverage if that allows NIke to throw that logo all around Heinz and the Practice facility.