NIL is a one way street. Without firm contracts that impose fines and such, Prime Time is starting to see the downside. This article explains Colorado’s lackluster performance at the Alamo Bowl.
“Heading into the Alamo Bowl, the Colorado Buffaloes weren’t just battling BYU on the field; they were also battling off-field struggles. According to Jason Whitlock, the team had run out of NIL (Name, Image, and Likeness) funds, forcing them to operate on a tight budget. While BYU players enjoyed lavish gift bags and a classic bowl experience, Colorado’s players were left wanting more.”
“Heading into the Alamo Bowl, the Colorado Buffaloes weren’t just battling BYU on the field; they were also battling off-field struggles. According to Jason Whitlock, the team had run out of NIL (Name, Image, and Likeness) funds, forcing them to operate on a tight budget. While BYU players enjoyed lavish gift bags and a classic bowl experience, Colorado’s players were left wanting more.”
