They play in the smallest arena in their league, and there's only one other building in the league that they are even close to in size. Several of the other arenas are well more than twice as large. If they truly have the best resources and location in the league they are doing essentially nothing to leverage that.
What they are is a mid-major who has built a couple good tournament runs because they have a good coach. As soon as the coach goes, they are back to the school that didn't make the tournament in 18 of the last 20 years. Which could be just a couple weeks from now.