LOL! I didn't make some grand scheme to "cut Pitt out of revenues", LOL, I just happened to be in that store buying other stuff, and saw a great looking Pitt shirt and bought it, I wasn't shopping for sweatshirts that day, it was the ultimate impulse buy. And no, I don't PAY MORE on purpose to help Pitt, If they're losing because of me, SO BE IT, they'll keep losing because I'm still not going to pay more than I need to, to benefit them.
PS... I usually get my tickets free, I have some connections, Like for example, sometimes I get tickets from players who's family didn't come to a game through my contacts, I have many times sat with the players families with complimentary tickets. IT' FRIGGIN' AWESOME to get FREE STUFF like rich people do.
Besides being a fan only requires ONE ELEMENT.... Rooting for the team to win, when the game is on, there's no obligation to pay anything.