Yeah, they created “120 Minutes” specifically as a depot for that type of music. It was a way to keep college kids somewhat interested in MTV without having it dominate the airwaves as it’s predecessors did in the network’s earliest years.
That’s really where the term “alternative music” first gained widespread acceptance. Before that, it was just music. However, they had to distinguish it from the hair band music that had (inexplicably) become dominant in the United States.
I like to look at rock lineage as a way to understand music and to predict where it will go next. I think it is often very easy to see who derived from whom.
If you listen hard enough, you can tell even with current bands where their roots lie. With some bands they are rooted in punk rock and with other bands they are rooted in some of the classic rock bands like the Beatles or the Rolling Stones or Led Zeppelin or what have you.
I’m not just talking about Oasis and the Beatles or obvious ones like that. I think you can hear Pink Floyd elements in Radiohead’s music, for example. The music is urethral and beautiful and the tones are often heavy and at odds with each other.
In choosing glam rock or hair bands, whatever you want to call them, I think MTV made a catastrophic long term miscalculation, I truly do.
They chose a fad and a dead end genre that was always going to fade away over much more substantive works of art. Had MTV’s execs chosen more wisely, I think they could have grown music in this country much more than they did and their entire legacy would be very different.
That’s really where the term “alternative music” first gained widespread acceptance. Before that, it was just music. However, they had to distinguish it from the hair band music that had (inexplicably) become dominant in the United States.
I like to look at rock lineage as a way to understand music and to predict where it will go next. I think it is often very easy to see who derived from whom.
If you listen hard enough, you can tell even with current bands where their roots lie. With some bands they are rooted in punk rock and with other bands they are rooted in some of the classic rock bands like the Beatles or the Rolling Stones or Led Zeppelin or what have you.
I’m not just talking about Oasis and the Beatles or obvious ones like that. I think you can hear Pink Floyd elements in Radiohead’s music, for example. The music is urethral and beautiful and the tones are often heavy and at odds with each other.
In choosing glam rock or hair bands, whatever you want to call them, I think MTV made a catastrophic long term miscalculation, I truly do.
They chose a fad and a dead end genre that was always going to fade away over much more substantive works of art. Had MTV’s execs chosen more wisely, I think they could have grown music in this country much more than they did and their entire legacy would be very different.