To piggyback on that, Louisville is one of the most profitable athletic departments in the country.
I believe their men's basketball program is THE most profitable in all college basketball.
I don't know if people realize that but their profits are up there with the biggest of the big boys.
When you look at it through that lens, it really was a weird choice by the Big 12 to pass on them in the first place. Again, I think they should've taken West Virginia, Louisville and Cincinnati. Had they done that, and it was right there for the picking, I think everything would've changed.
Fortunately for us, the Big 12 is a dysfunctional mess and we were able to steal the Cardinals out from under their noses.
I believe their men's basketball program is THE most profitable in all college basketball.
I don't know if people realize that but their profits are up there with the biggest of the big boys.
When you look at it through that lens, it really was a weird choice by the Big 12 to pass on them in the first place. Again, I think they should've taken West Virginia, Louisville and Cincinnati. Had they done that, and it was right there for the picking, I think everything would've changed.
Fortunately for us, the Big 12 is a dysfunctional mess and we were able to steal the Cardinals out from under their noses.