Here is a post from a blog called Uni-Watch which describes the new uniforms for the Tennessee Titans.
For those of you interested in uniforms and design in general as it relates to sports, this is pretty much the gold standard.
In this post, this is a very well written indictment of Nike and its BS process.
https://uni-watch.com/2018/04/05/the-titans-unveil-their-new-uniform-set/
Here is my favorite passage:
All of this is quintessential Nike. Come up with a “storyline,” graft a design concept onto it, hype the hell out of it, and then move on to the next thing. Wait, what’s that, the font doesn’t look as good on the field as you thought it would? No worries — in five years we’ll give you a new one and you can sell a new batch of jerseys to the same suckers.
I also like this:
If you want to have a good laugh, check out this video that’s supposedly about the making of the Titans’ new design. But it’s not really a video about design; it’s a video about lifestyle marketing, and about Nike marketing itself. Watch the video, think about the design process they’re describing, and then ask yourself: Were most of your favorite uniforms — uniforms that you consider good designs, from any sport — created via that type of process? On balance, has that type of process, which we’ve been subjected to for quite a while now, resulted in more good design work or bad design work? And would the Titans have ended up with this number font if not for this process?
This is exactly right and it is how we have consistently ended up with uniforms that nobody asked for or particularly wants. That’s how you end up with throwbacks that aren’t really throwbacks and colors that nobody ever really liked but were forced to convince themselves they liked because it’s better than the garbage they have come to see as the only real alternative.
It also explains BS like the “forged in steel” or “cathedral inspired” fonts.
It’s all a bunch of horseshit. It’s absolutely not about recruiting, it’s about helping Nike and Pitt make a few extra cheap dollars from suckers who buy into this lie.
For those of you interested in uniforms and design in general as it relates to sports, this is pretty much the gold standard.
In this post, this is a very well written indictment of Nike and its BS process.
https://uni-watch.com/2018/04/05/the-titans-unveil-their-new-uniform-set/
Here is my favorite passage:
All of this is quintessential Nike. Come up with a “storyline,” graft a design concept onto it, hype the hell out of it, and then move on to the next thing. Wait, what’s that, the font doesn’t look as good on the field as you thought it would? No worries — in five years we’ll give you a new one and you can sell a new batch of jerseys to the same suckers.
I also like this:
If you want to have a good laugh, check out this video that’s supposedly about the making of the Titans’ new design. But it’s not really a video about design; it’s a video about lifestyle marketing, and about Nike marketing itself. Watch the video, think about the design process they’re describing, and then ask yourself: Were most of your favorite uniforms — uniforms that you consider good designs, from any sport — created via that type of process? On balance, has that type of process, which we’ve been subjected to for quite a while now, resulted in more good design work or bad design work? And would the Titans have ended up with this number font if not for this process?
This is exactly right and it is how we have consistently ended up with uniforms that nobody asked for or particularly wants. That’s how you end up with throwbacks that aren’t really throwbacks and colors that nobody ever really liked but were forced to convince themselves they liked because it’s better than the garbage they have come to see as the only real alternative.
It also explains BS like the “forged in steel” or “cathedral inspired” fonts.
It’s all a bunch of horseshit. It’s absolutely not about recruiting, it’s about helping Nike and Pitt make a few extra cheap dollars from suckers who buy into this lie.
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