With Pittsburgh and Cleveland both 1 win away from having a chance to go baaaack to baaack (to the tune of Drake), its amazing to me that these 2 franchises, despite being in each other's backyard, despite a fairly populated area (Youngstown/Sharon/New Castle) sitting halfway between each city, that there has been no cross-marketing between these franchises at all.
During the whole LeBron I/Sid/LeBron II era, there should have been a minimum of 1 regular season game per year in each city. There's 41 home games per year, both franchises could have built their brand a little more by exposing it to many more people who normally could care less about the team.
Would Cleveland become Pens territory? Would Pittsburgh become Cavs territory? No. But maybe each franchise could have developed a small niche fanbase in each city. I'm talking billboards and commercials in each city with LeBron wearing a Pens jersey and Sid wearing a Cavs jersey with some catchy slogan. Maybe during the Pens games, they show Cavs highlights and vice versa for Cavs games. Have LeBron sit behind the Pens bench when the Pens play in Cle. Have Sid sit courtside when the Cavs play in Pgh.
It just seems like it would have taken an extremely small amount of effort for both franchises to at least give this a shot.
During the whole LeBron I/Sid/LeBron II era, there should have been a minimum of 1 regular season game per year in each city. There's 41 home games per year, both franchises could have built their brand a little more by exposing it to many more people who normally could care less about the team.
Would Cleveland become Pens territory? Would Pittsburgh become Cavs territory? No. But maybe each franchise could have developed a small niche fanbase in each city. I'm talking billboards and commercials in each city with LeBron wearing a Pens jersey and Sid wearing a Cavs jersey with some catchy slogan. Maybe during the Pens games, they show Cavs highlights and vice versa for Cavs games. Have LeBron sit behind the Pens bench when the Pens play in Cle. Have Sid sit courtside when the Cavs play in Pgh.
It just seems like it would have taken an extremely small amount of effort for both franchises to at least give this a shot.