I do also doubt that "hockey is part of Pittsburgh's DNA", because I grew up there in the '60s-'early '90s, hockey was Sh!t, zero, zilch, nada before Mario showed up and, even then it took a few years for people to care. When I was a kid, we watched the Steelers and Pirates, we'd watch Studio Wrestling and Chilly Billy over the Pens! I know there was some hockey people, but must've been not many? We didn't have NBA, but a lot of us played basketball, our college basketball was OK and high school basketball was popular. I knew zero people who played hockey or really watched the Penguins until 1987 or later, but that's just me. So I think it's really WINNING that is in Pittsburgh's DNA, we love a winner and the Pens have mostly consistently been in the hunt for the Cup for 30+ years and we like that, so we became hockey fans because we like winning, probably more than we ever liked hockey! I like hockey, sure, I kind of understand it, I enjoy watching, but I never played, I can't relate to it in a lot of ways, but I'm a Pens fan and it's fun to WIN, so yeah, we became a hockey town somehow.