Here's what you are missing. Narduzzi gives donors pretty much exactly what they want. - a respectable product that wins more than they lose, represents the school well, and does those things on the lower end of the NIL spectrum. Big picture here - if your program can't compete for national championships, you're basically asking donors to throw their money away.
Are we seriously expecting donors & fans to be galvanized by the prospects of winning 8 or 9 regular season games & going to the Pop-Tart bowl in Florida as opposed to the GameAbove or Pinstripe Bowl? Or maybe, if the breaks fall Pitt's way, they could sneak in the playoffs and get curb-stomped by the Big 10 or SEC? It's a money pit and a horrible investment.