I think price has a lot to do with it. I believe upper deck endzone/corners should cost $150 per season without a donation. That's in line with many programs better than Pitt. If that were the price, and if it were marketed like billboards saying Pitt season tickets including games vs Duke, Syracuse, and WVU for $150, I honestly think they would have sold them all. Now, maybe they sit empty for most games, but they'd be purchased and you'd have some people in them all the time instead of 0 people.
Maybe $150 for first time season ticket holders. But $8 a ticket is pretty ludicrous. The Athletic Department has to maintain the value of the ticket, even when the product on the court is below what has been customary.
Now, developing new and creative ways to engage new Panther Club members...there you are on to something.
Michigan and Ohio State played for National Championships not long ago and both offer season tickets for their worst seats around that price. Many other schools as well, trust me.
Don't forget, the point of buying season tickets is to get a quantity discount.
Besides WVU, our 8 OOC home games have a market value of about $5 each, maybe less actually. So there's $40 of your price.
Duke has a market value of about $40
WVU and Syracuse about $30 each.
That's $140 in market value right there. For the other 7 ACC games, you are looking at these values:
Miami $10
GT $10
Wake $10
BC $10
NC State $10
Lou $20
UVa $20
So, that's $230. That's roughly the fair market value for the worst uppers. So, you offer them as season tickets at the quantity discount of $150, I'll say maybe you can go as high as $199, but definitely not $250. That's more than the market value and people aren't that stupid.
Charging $573 plus $100 donation for these seats is an absolute joke. Pitt needs an entirely new pricing strategy.