The Big 12 Brought to You by WWE

[Sean Miller Fan]

This is hilarious and so on-brand.

Big 12 title game MVP gets WWE belt in new deal

A new partnership around the Big 12 championship game will include blended Big 12-WWE logos on the field at AT&T Stadium, a new merchandise line and WWE superstars presenting the most outstanding player belt to the game's top player.

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[HailToPitt725]

It’s an upgrade with their “partnership” with A Bathing Ape last year, whatever that is.