VT AD Speaks on ACC Network...
http://hamptonroads.com/2015/06/whit-babcock-qa-part-ii-coa-implementation-revenue-sources-and-uniform-colors
AB: You look at the SEC and Big Ten and the projected revenue models and they’re the two conferences separating themselves from the pack. Do you feel confident in where the ACC is going and what ground it can make up on those two, certainly in terms of a network?
WB: I do. I feel like the ACC is absolutely going in the right direction. And in fact, I like it, when you’re talking about channels and networks and platforms and all that, I really like the fact that all of our rights are controlled by ESPN. Where the Big Ten might have FOX and the Big Ten Network and all that. When your whole platform is the No. 1 channel that pretty much everybody turns to when they turn on sports, they’re the best marketers, they’re the best promoters. I don’t think it’s any coincidence that the SEC channel was the No. 1 cable launch in history. It opened in 86 million homes, is equal to ESPNU on Day 1. And ESPN made that happen. And I know the SEC has demand and all that, but the ACC does too. So again, commissioner [John] Swofford and all them will figure out that channel and work on that and I have complete confidence in them. But there’s hopefully a number of ways as the ACC that we can increase that revenue share. But I actually like where we’re positioned. I like the league. We cover as a league, I think 40 percent of the United States population in our footprint. So it’s a good time to be a part of the ACC, but yes, we all realize that number needs to keep growing if we’re going to be competitive nationally.
http://hamptonroads.com/2015/06/whit-babcock-qa-part-ii-coa-implementation-revenue-sources-and-uniform-colors
AB: You look at the SEC and Big Ten and the projected revenue models and they’re the two conferences separating themselves from the pack. Do you feel confident in where the ACC is going and what ground it can make up on those two, certainly in terms of a network?
WB: I do. I feel like the ACC is absolutely going in the right direction. And in fact, I like it, when you’re talking about channels and networks and platforms and all that, I really like the fact that all of our rights are controlled by ESPN. Where the Big Ten might have FOX and the Big Ten Network and all that. When your whole platform is the No. 1 channel that pretty much everybody turns to when they turn on sports, they’re the best marketers, they’re the best promoters. I don’t think it’s any coincidence that the SEC channel was the No. 1 cable launch in history. It opened in 86 million homes, is equal to ESPNU on Day 1. And ESPN made that happen. And I know the SEC has demand and all that, but the ACC does too. So again, commissioner [John] Swofford and all them will figure out that channel and work on that and I have complete confidence in them. But there’s hopefully a number of ways as the ACC that we can increase that revenue share. But I actually like where we’re positioned. I like the league. We cover as a league, I think 40 percent of the United States population in our footprint. So it’s a good time to be a part of the ACC, but yes, we all realize that number needs to keep growing if we’re going to be competitive nationally.