Um it already does. Your credit rating (and its secret and likely shifting formula), the ads you see, the news your phone suggests you read, and even the cell phone data that the CIA uses to decide who is or isn't a terrorist worth drone striking in Afghanistan.
Hell, the LA Police Department is partnered with Palantir to "track" gang members based on scanning social media, tattoos, cell phone records, etc.. Often it is correct of course. But bad data in or flawed AI, and suddenly someone is under police surveillance without constitutional due process rights. 60% of police departments use "predictive policing" algorithms despite limited evidence in so far about its effectiveness.
My hope is at some point that libertarians and progressives put aside their other differences and push back at how big data is undermining constitutional rights and fueling endless war.