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2023 College football revenue

cbpitt2

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Sep 12, 2011
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It's tough for Pitt to compete when you don't make the top 50 in college football revenue and behind ACC teams: Florida State, Clemson, Virginia Tech, North Carolina, Georgia Tech, NC State, Louisville and Virginia all in the top 50. Even West Virginia made the top 50 at #48.
 
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It's tough for Pitt to compete when you don't make the top 50 in college football revenue and behind ACC teams: Florida State, Clemson, Virginia Tech, North Carolina, Georgia Tech, NC State, Louisville and Virginia all in the top 50. Even West Virginia made the top 50 at #48.
FYI, Pitt is not on this list because it’s considered a private school for these purposes. Note that Notre Dame, Stanford, Duke, etc. also aren’t listed.

Pitt reported about $54M in football revenue here (https://s3.us-east-2.amazonaws.com/...D_FInal_EADA_Report_2018_2019__251834_v1_.pdf) which would put Pitt 39th, between Oklahoma State and Iowa State.
 
FYI, Pitt is not on this list because it’s considered a private school for these purposes. Note that Notre Dame, Stanford, Duke, etc. also aren’t listed.

Pitt reported about $54M in football revenue here (https://s3.us-east-2.amazonaws.com/...D_FInal_EADA_Report_2018_2019__251834_v1_.pdf) which would put Pitt 39th, between Oklahoma State and Iowa State.
Do you (or anyone else) know how those revenue figures are generated? For example, I have a hard time understanding how the swimming and diving teams are generating $3.3M in revenue or the women's lacrosse team is over $2M.

I assume they're counting subsidies for the non -revenue sports from the university, which makes the entire exercise pretty pointless IMO
 
Do you (or anyone else) know how those revenue figures are generated? For example, I have a hard time understanding how the swimming and diving teams are generating $3.3M in revenue or the women's lacrosse team is over $2M.

I assume they're counting subsidies for the non -revenue sports from the university, which makes the entire exercise pretty pointless IMO
It’s just a paper move. You’ll notice that for every sport that isn’t men’s basketball or football, the “revenue” happens to be the exact same number as the expense. It’s just reflective of the subsidy.

The revenues for men’s basketball and football are the only ones that really mean anything, as well as the overall department revenue.
 
Much of this is not relevant, because it's not like they're including NIL. Look at what Missouri is doing in NIL, for instance. They're spending a lot higher than 44th.

Also, while they're still making out a lot better and that difference is only going to grow, many of the BIG teams have a lot more non-revenue programs to support than Pitt does.
 
Much of this is not relevant, because it's not like they're including NIL. Look at what Missouri is doing in NIL, for instance. They're spending a lot higher than 44th.

Also, while they're still making out a lot better and that difference is only going to grow, many of the BIG teams have a lot more non-revenue programs to support than Pitt does.

Correct. And its why FSU is crying for nothing. Players win games, not a new weightroom and whirlpool. There will be a $23 million salary cap in terms of what each school can pay the players directly (and call it NIL when it is really pay for play). FSU can afford that.
 
Yes. It is relaunching as a streaming service.

No. LHN endede on July 1. Texas launched an app that they are calling LHN but its a new entity and won't show any games. Just highlights and interviews like all schools have. So basically like Pitt's UPMC Live Wire but with a subscription.
 
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It's tough for Pitt to compete when you don't make the top 50 in college football revenue and behind ACC teams: Florida State, Clemson, Virginia Tech, North Carolina, Georgia Tech, NC State, Louisville and Virginia all in the top 50. Even West Virginia made the top 50 at #48.
The fact that you have to get down to #16 to find an ACC football program on this list should provide a dose of reality to the usual board whiners about the ACC being 3rd/4th fiddle to the SEC and B10. Even lowly Minnesota brings in more revenue than the #2 ACC earner.
 
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Florida State and Clemson pulling down more than SEC and B1G schools but the ACC sucks, or something.
FSU is at the top of the ACC but still behind six B1G schools so I don’t understand your point.

Regardless, this graphic is almost meaningless because each school does its accounting differently. Total athletic department revenue might be a better measuring stick. But even that could get skewed by accounting practices.
 
FSU is at the top of the ACC but still behind six B1G schools so I don’t understand your point.
How many schools are in the B1G?
Regardless, this graphic is almost meaningless because each school does its accounting differently.
Revenue is revenue. You really don't account for it too many different ways and there isn't a legit reason to hide revenue since these are NP's and don't pay taxes on revenue.
 
How many schools are in the B1G?

Revenue is revenue. You really don't account for it too many different ways and there isn't a legit reason to hide revenue since these are NP's and don't pay taxes on revenue.
18 B1G schools, so one third did better than the best ACC school. And that’s with 4 still in the Pac 12. And USC is private so didn’t make the list. All of which points to my contention that these lists are useless.

As far as accounting goes, it’s probably the donations that vary by school. Some schools collect into a generic athletic bucket instead of directing the revenue toward the sport that actually generated the donation. So it’s not “hidden” just not necessarily counted towards football even though football is the reason for most donations.
 
Correct. And its why FSU is crying for nothing. Players win games, not a new weightroom and whirlpool. There will be a $23 million salary cap in terms of what each school can pay the players directly (and call it NIL when it is really pay for play). FSU can afford that.
yeah but that wont end NIL from outside parties, aka Boosters. collegiate athletes will get paid by the university but that doesnt change the fact that they will still be able to make money outside of the schools as a pay for play deal from rich boosters and "program friendly" companies..
 
yeah but that wont end NIL from outside parties, aka Boosters. collegiate athletes will get paid by the university but that doesnt change the fact that they will still be able to make money outside of the schools as a pay for play deal from rich boosters and "program friendly" companies..

There also legally isn’t going to be a cap without collective bargaining.

So not only will NIL money keep coming in, there’s no way to suppress wages without actually recognizing the players as employees and reaching an agreement with their union.
 
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yeah but that wont end NIL from outside parties, aka Boosters. collegiate athletes will get paid by the university but that doesnt change the fact that they will still be able to make money outside of the schools as a pay for play deal from rich boosters and "program friendly" companies..

Yea but from FSU's standpoint, lets say they stayed in the ACC, they are NOT at a financial disadvantage to the point that it costs them wins. They and Alabama will only be able to spend $23 million on players. Yes, Alabama will have more to spend on coaches, analysts, nutritionists, laundry staff, new locker rooms, new paint, new whirpools, etc but those things dont equal more wins. A good HC does but FSU should be able to pay any amount to keep a HC they really like.

Its like this. The Steelers facilities suck, right? They were rated the worst. But as a Steeler fan, do you want the Steelers spending more money on players or facilities. Players win games, not facilities. All this extra TV money wont equal more wins. I can understand FSU saying they need to be in the SEC from a recruiting standpoint but they dont say that. Its all about money to them. They think as soon as they make as much as Bama and Georgia, national titles will follow.
 
Yea but from FSU's standpoint, lets say they stayed in the ACC, they are NOT at a financial disadvantage to the point that it costs them wins. They and Alabama will only be able to spend $23 million on players. Yes, Alabama will have more to spend on coaches, analysts, nutritionists, laundry staff, new locker rooms, new paint, new whirpools, etc but those things dont equal more wins. A good HC does but FSU should be able to pay any amount to keep a HC they really like.

Its like this. The Steelers facilities suck, right? They were rated the worst. But as a Steeler fan, do you want the Steelers spending more money on players or facilities. Players win games, not facilities. All this extra TV money wont equal more wins. I can understand FSU saying they need to be in the SEC from a recruiting standpoint but they dont say that. Its all about money to them. They think as soon as they make as much as Bama and Georgia, national titles will follow.
more revenue doesnt lead to wins? it doesnt hurt.
 
Someone has to lose, too. I think a lot of FSU folks believe that the glory days are right around the corner with their first big paycheck. Will be interesting to see.
its great that the only 2 relevant football programs in the ACC are trying to do anything and everything to get out of it.. but hey, good for us i guess that lawyers havent found a way out of the GOR yet..
 
It doesn't hurt but it also doesnt help. They can only spend $23 million on players. New lockers and extra nutrionists arent going to equal more wins.
are you saying the barber that pitt hoops team has on payroll doesnt help win ACC games in January? The hell you say..
 
Yea but from FSU's standpoint, lets say they stayed in the ACC, they are NOT at a financial disadvantage to the point that it costs them wins. They and Alabama will only be able to spend $23 million on players. Yes, Alabama will have more to spend on coaches, analysts, nutritionists, laundry staff, new locker rooms, new paint, new whirpools, etc but those things dont equal more wins. A good HC does but FSU should be able to pay any amount to keep a HC they really like.

Every $5 increase in tickets prices makes them about $3mil gross. Raise prices $25 per and call it a day.
 
Pitt went 3-9 in 2023 and no Bowl Game.

Not unexpected.

Sports income compared to Pitts Research Grants ($1.16 Billion per year) and Endowment ($5.5 Billion) is still very small in comparison.

Include sports funding in 2021 and 2022.

HAIL TO PITT!!!!
 
Pitt went 3-9 in 2023 and no Bowl Game.

Not unexpected.

Sports income compared to Pitts Research Grants ($1.16 Billion per year) and Endowment ($5.5 Billion) is still very small in comparison.

Include sports funding in 2021 and 2022.

HAIL TO PITT!!!!
FWIW, these numbers are for 2022-23, so they would be for the 2022 football season.

In any case, Pitt is comfortably in the top 50 when you include non-public schools.
 
Do you actually think programs are going to stop at $23 million? They are going to be very creative with marketing dollars and NIL.

They don’t even need to be “creative,” there’s no need to get around this.

It’s not a legally enforceable cap.

It’s a deal made between Peter and Paul for purposes of a settlement. And has nothing to do with how much Tom and Bob are allowed to be compensated, because Tom and Bob were not parties to the agreement.
 
Do you actually think programs are going to stop at $23 million? They are going to be very creative with marketing dollars and NIL.

Yes. There is a $23 million cap. There is no way for a program to spend any more than that. Could they tell their donors to stop donating to the scholarship fund and pay the players instead? Yes but that is already happening.
 
again, for people who think this is some sort of Cap limit and it evens everything out for all schools, are terribly naive.

It doesnt even everything out. Pitt can't spend $23 million on NIL. For a school like FSU, it absolutely does because they can spend the same as Bama and then its up to FSU fans to pay players as much as Bama fans do.
 
It doesnt even everything out. Pitt can't spend $23 million on NIL. For a school like FSU, it absolutely does because they can spend the same as Bama and then its up to FSU fans to pay players as much as Bama fans do.
Why can’t you just replace FSU with Pitt? The statement would be just as true.
 
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