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All P I T T !
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Ohio State's NIL budget for football in 2024 was around $20 million. This money came from brand affiliates and collectives.
Explanation
- The money was used to build the 2024 roster by recruiting new players and enticing current players to stay
- The money came from collectives and brand affiliates
- The money was used to keep top draft-eligible players from going to the NFL
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