One can argue the semantics of NIL payments all they want , but I doubt that very many college athletes would generate a profit for anyone investing their businesses advertising dollars in them . Think people are rushing out to car dealerships to get an O lineman’s autograph or for a player like Fede’s then buying a car ? Guys like Bub , who if he stays should get a very handsome amount of money really only has local appeal and would he generate an extra 500k profit for a business ? I doubt it .
Athletes like LSU’s gymnast Olivia Dunn who has national TV ads running for yoga pants and has deals with American Eagle , Forever21 and Vuori ,Stanford golfer Rose Zhang had Calloway amongst others paying her before she turned pro , Caleb Williams has Dr Pepper , Nissan , Wendy’s and so on .These athletes are making millions and are the exception . What national companies are lining up to sign the next Pitt big man ?
The old saying that there’s no such thing as a free lunch doesn’t apply to the schools , they’re able to have their players paid for by boosters legally now . When someone gives ( because it’s not a donation) $1000 to 412A..what benefits do they receive, will Bub show up at your kids birthday party or business to sign autographs ! No , it’s for him to play Bb at Pitt .
You don’t want to call it play for play so be it , but most of these kids are being paid to play their sport at the school that’s arraigning for the money to be paid for them by collectives like 412 Alliance and not by national advertisers.
It’s great for the athletes because they’re getting a part of a billion dollar business which relies on their skills and they’re gettin paid to play . Play better get paid more next year underperform see ya !