I think it just has blended too much in with the NFL playoffs and have become a bit of an afterthought. Think about it, 2 of the bluest blue bloods, the final 4 were all blue bloods with 4 of the top 6 fanbases overall. And still down.
CFP title game viewership down from last year
Ohio State's win over Notre Dame in Monday night's CFP National Championship game was the most-watched game of the season. However, it was a double-digit drop in viewers from last year.
www.espn.com