I'm not sure where you are getting your opinions from. Okie St is among the top 20 winningest programs since 2000. There's 40some other P5 programs that would gladly trade results with the cowboys.
If Pitt gets to the top 20 in wins over the next 20 years- sign me (and everyone else) up.
Winning is important because it allows you to play in meaningful games. Play for meaningful titles. If we won 12 games every year and the reward for that was the Sun Bowl, people probably wouldn't value 12 wins as much.
I get that Okie State "wins" more. People keep bringing this up, and I already conceded that.
But what has that done for them?
The argument here seems to be:
Schedule easy wins
Which artificially inflates the win total on the season
Some people have pointed out that that doesn't help in conference. You end up .500 in conference anyway, and then end up in a run of the mill bowl game.
But then there is an additional step process people are arguing:
Articially inflate the win total on the season
Which improves recruiting
Which improves win total even more
So you elevate your program
Oklahoma State, for all their wins, hasn't done any of that. Over the last 10 to 15 years they have played in a horrible Big 12, playing horrible out of conference games, and it's gotten them mostly Alamo and Cotten bowl games and Heart of Dallas bowl games. And that's because the Big 12 sucks, so somebody has to get those games.
The "First you schedule easy wins, then you get the wins, then the recruits come" formula hasn't happened for them. Their recruiting has remained the same. They are a 9 to 10 win program that you can still largely pencil in for a Tier II bowl game every year, and they probably wouldn't be that if they weren't fortunate enough to play in the Big 12.