There is zero doubt that if Pgh landed an NBA team, got 2 super stars, and won 60 games, we would all be wearing black n gold and going nuts. If we kept winning, it would become part of the culture. That’s just Pittsburgh.
Realistically though, there would be growing pains. And things such as market size and demographics play into how it catches on.
Obviously, old white people like basketball too. But when you need more of the fringe sports fans, you are going to have to get more rural fans that didn’t necessarily grow up with basketball, and are skeptical of the league already. We don’t have a lot of middle class diversity where you have a large chunk of people where basketball is already part of their life.
Like I said…Winning and putting Pgh in the sports spotlight will cure A LOT. But not sure how fast you get there.