The size of the alumni base is important. Rutgers is about 580k. I don’t watch as much Rutgers football anymore until they get better but I noticed that I watch B10 football and don’t watch Espn anymore or ACC football. Penn State has the largest alumni at about 700k. So Rutgers alumni if they watch college football watch B10 football, that’s what the B10 people knew. You don’t have to watch Rutgers football but B10 football.The Big10 realizes picking up Rutgers & Maryland was a mistake. They fell into the same trap you are still in....thinking Rutgers is in a "big market", so clearly they make sense. Once again, it's not about the size of the potential market, it's about how many eyeballs the program will attract. Rutgers attracts almost zero NYC / NJ eyeballs. Neither of the Big 2 will make that mistake again.
Maryland 408k , Pitts 342k, Cuse 250k, UCLA 476k, UW 503k,
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