It SHOULD be about the money. And for far too many programs, they aren't making any. In fact they're costing their schools money. A relative few blue bloods do really well.
A system that helps position more P5 to be consistently competitive would make everyone more money in the long haul.
I get why the blue bloods don't want to change it at all, but I'd be surprised the networks wouldn't get behind a minimal adjustment. Wouldn't they want Purdue / Minnesota or GT / Virginia to be a more engaging game, with actual stake? Ohio State / Penn State or whatever will still be a big game in prime time with 70 scholarships or 85.
I think it comes down to the majority P5 schools afraid that the big guys will take their ball and leave. Institutional conservatism and good ole boyism too.
Not if it comes at the stake of market share.
This isn't complicated, you'll are just trying too hard.
The network can have Purdue-Minnesota be a little more competitive. It's not going to move the needle for the rest of the country, as we just aren't going to care about Minn. v. Purdue playing for an 8th win. But maybe it means something to a few more Big Ten country fans. But the network already has that market share captured pretty well when you look at ratings.
But as many in this thread are pointing out, that Purdue-Minn. improvement must come at the expense of the blue bloods. At the expense of Ohio State v. Michigan. Do you not see why the network doesn't want that? It's not complicated.
Diminishing a top product that brings in huge market share, to improve a marginal product that might bring in a little more market share, is not a sound economic decision. Regardless of how bad the non-Blue Blood fans wish it were so.