Pac-12's downfall came after it could not adjust to changing media landscape
Larry Scott boasted five years ago that the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way others can’t.”
apnews.com
Like I was saying, TV revenue isnt going to be what it was according to Wasserman Media. This is why the ACC may be able to raid the B12 in 2030.