Great news for college sports. As part of the final settlement, the NCAA, on my advice from reading this board, is going to mandate that every NIL deal over $600 be reported and a 3rd party panel will determine if it that marketing deal is at fair market value. So no more pay for play NIL. Schools will be able to pay players directly, calling it NIL so they can remain as non-employees. But these booster pay for play NIL deals will be going bye bye. Unless, they just skirt the rules and pay the players $599 per day. Not sure what roadblocks there would be in doing that.
As I've said all along, I have no problem with real, legitimate NIL opportunities. BUSINESSES should be able to grow their businesses by hiring college athletes in marketing deals based on what they are worth. I also believe that these players should be full employees and should be compensated for their play. But as long as the NCAA insists that they be amateurs and not compensated for their play, you have to prohibit these pay for play booster NIL deals and rule players ineligible for accepting deals over their fair market value. The vast majority of college athletes are extremely unmarketable. Maybe they are worth $5000 to a local construction company or $2500 for a dentist to do a radio commercial, things like that. They arent worth 6 or 7 figures unless you are a Caitlin Clark or some other athlete who is nationally recognizable.
As I've said all along, I have no problem with real, legitimate NIL opportunities. BUSINESSES should be able to grow their businesses by hiring college athletes in marketing deals based on what they are worth. I also believe that these players should be full employees and should be compensated for their play. But as long as the NCAA insists that they be amateurs and not compensated for their play, you have to prohibit these pay for play booster NIL deals and rule players ineligible for accepting deals over their fair market value. The vast majority of college athletes are extremely unmarketable. Maybe they are worth $5000 to a local construction company or $2500 for a dentist to do a radio commercial, things like that. They arent worth 6 or 7 figures unless you are a Caitlin Clark or some other athlete who is nationally recognizable.